How Airtable compares to Experimentation Ops™ by Effective Experiments


Airtable = a glorified spreadsheet for general project management. And while you could tweak it to document your processes and data, it can’t help you scale an experimentation program


Experimentation Ops™ = an experimentation excellence program combining software and best-in-class training to help you scale your experimentation program


Airtable is…

a generic project management tool

What Airtable does for you:

  • General project and data management
  • Documenting experiment data
  • Documenting common workflows

Experimentation Ops™ is…

a tool designed specifically to help scale experimentation programs PLUS hands-on training and consulting from CRO experts

What Experimentation Ops™ does for you:

  • Experimentation program management
  • Documenting experiment data and automatically populating related fields and dashboards
  • Documenting common workflows
  • Improving the efficiency of experiment timelines and workflows
  • Improving the quality of data
  • Scales the reach of experimentation programs
  • Delivers key business insights derived from experimentation
  • Encourages cross-department collaboration
  • Improves communication with key stakeholders

Because generic project management tools can’t deliver insights about the data you’re capturing. Or help you scale.

Sure, Airtable is great for project management. It helps you organize information and document workflows so that everything looks neat and tidy on the outside.

But Airtable can’t tell you what you need to do with the data you’ve collected. And in Airtable, you can’t comment or assign tasks to team members. And even when things appear to be integrated, you still wind up spending most of your day stuck doing manual data entry to maintain your spreadsheets.

And then you still need email and Slack to communicate. And a separate tool to create reports. And then to present those reports to stakeholders, hoping they’ll pay attention to the insights within. And then use a calendar or scheduling tool to create a new experimentation timeline. And…


Experimentation Ops™ is the world’s only platform designed to support, streamline, and scale experimentation programs

And yes, it does log your experiment ideas, research, and data. But in Experimentation Ops™ you don’t need to copy and paste data from one tool to another. Whenever you enter data in one dashboard, it will automatically populate the others with the right information.

Meaning you can create experiments, generate learnings, and apply those learnings to create new experiments quickly and simply in a continuous cycle of improvement.

What’s more, with Experimentation Ops™ you can collaborate, comment, share information, and brainstorm all within the one platform, and in real-time—with team members, internal stakeholders, and even senior management.

You can’t do that in a generic project management tool.


Why Airtable isn’t enough if you want to scale your experimentation program

CRO practitioners are already struggling with:

❌ (List the challenges that CROs face in running tests)

❌ Manually updating databases with fresh data

❌ Needing to spend weeks training new practitioners on experimentation methods and processes because nothing is intuitive

❌ And despite having “all” your experimentation data concentrated in one giant spreadsheet, you still need to use 8-10 other tools for brainstorming, communications, creating reports, and keeping stakeholders in the loop

Ask yourself, can you do this in Airtable?

Reduce manual data entry

Spend less time in admin and “busywork” and more time designing, conducting, and analyzing experiments

Give you visibility of your entire program

See exactly what needs to be done, who is doing what, and why they’re doing by project—or across the entire company

Give you better quality data

Track exactly how insights inform new ideas and experiments so you can gauge the accuracy of results and data collected

Break down communication bottlenecks

Brainstorm, comment, share, and collaborate with anyone from your company inside the platform. No additional channels needed

Present powerful business insights

Dashboards and reports get populated automatically so you can share key insights without crafting reports from scratch

Drive change management

Experimentation is now opened up to other teams, departments, and senior management—to help build a true culture of experimentation

Because you can do it in Experimentation Ops™.


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“Before/After” testimonial slider featuring companies that used to use Airtable/other solutions and now happily use ExOps

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Go beyond “just documenting” data

Speak with a team member about how you can scale the impact of your experimentation program with Experimentation Ops™