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No More Meetings - How the current crisis requires CROs to work differently

There are few practices that Optimizers have become so accustomed to, that they haven't stopped to question why. The crisis is an chance to evaluate them.

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Productivity
Five stages every CRO team goes through when choosing a platform to manage their experimentation program

An experimentation program management tool is a vital platform for mature optimization teams. But in choosing the right tool, optimizers spend a lot of time in the wrong ones.

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Process
How To Effectively Manage Your Backlog Of Ideas

Having a steady stream of ideas is important when running an experimentation program. But, a bloated backlog can cause problems for your experimentation program. We explore how to maintain your idea backlog properly.

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Process
The Three Most Common Challenges That All CRO Teams Face (Video)

We have noticed a pattern. No matter how small or large an experimentation team is, they run into the same problems. We made a video explaining why and what to do next.

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Conversion Optimization
The Practical Guide To A/B Test Prioritisation - Why, How & Frameworks

The "Test everything" ideology perpetuated by CRO experts back in 2011-2013 is a myth that needs to be busted. It's not practical and it's not simply not realistic. Learn how to prioritise your tests efficiently.

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Process
centralising your testing program

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