Launching the Experimentation Changemakers Roundtable

Organizations are looking to scale their experimentation practice to all parts of the business. As such, experimentation is a really important part of an innovation minded business’ toolkit. CRO or at least the nature of current programs in organizations is very skewed towards technicians and specialists. These are the people…
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The Role of Leadership & Governance in Experimentation Programs

A hamster on a hamster wheel can run for long periods of time but at the end of the day, it doesn’t go anywhere beyond the confines of that place. Experimentation programs are stuck on their own kind of hamster wheel. They do good work and run lots of tests…
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Building an Experiment Scorecard

When evaluating an Experimentation Program, one must first start evaluating individual experiments. As part of our Experimentation Program Governance series of articles, we will show you how to implement an Experimentation Scorecard to accurately measure the quality of your experiments.
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Vanity metrics in Experimentation Programs Pt.1

Experimentation programs in organisations are stuck on a hamster wheel as a result of decisions made in the setup and rollout of testing across the organisation. Growing a culture of experimentation is the new "in thing" for a lot of organisations as they believe (rightly so) that without it, their quest to create an experimentation first mindset will run out of steam.
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Experimentation Ops™ – The next evolution of CRO

Once upon a time, business was easy. Anyone could win as long as they out-spent and out-marketed everyone in their field. But things don’t work like that anymore. And there’s only one thing now that separates the alphas from the rest of the pack. And that’s innovation. Whether an organization…
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