Experimentation Ops™ – The next evolution of CRO

Once upon a time, business was easy. Anyone could win as long as they out-spent and out-marketed everyone in their field. But things don’t work like that anymore. And there’s only one thing now that separates the alphas from the rest of the pack. And that’s innovation. Whether an organization…
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How To Effectively Manage Your Backlog Of Ideas

Having a steady stream of ideas is important when running an experimentation program. But, a bloated backlog can cause problems for your experimentation program. We explore how to maintain your idea backlog properly.
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Building an all new A/B testing tool?

Since the earliest days of Effective Experiments, way back in early 2014, we have constantly been asked this question by customers and companies interested in our platform. "Will you ever create an A/B testing tool within Effective Experiments" Today, I want to give you some news about this and I can firmly and definitely say
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Announcing our latest integration – SiteSpect

We are extremely excited to announce our latest integration with Sitespect, a leading optimization platform that allows customers to conduct rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization.
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