Having a steady stream of ideas is important when running an experimentation program. But, a bloated backlog can cause problems for your experimentation program. We explore how to maintain your idea backlog properly.
Read moreOptimization, by nature, is an exact science - strategize, execute, analyze. Those who are good at it are methodical, detail oriented, and observant. However, in every industry, there are people who think they know more than they actually do.
Read moreSophie Harpur discusses how Effective Experiments’ project management platform has helped her company’s experiment teams in this Skyscanner case study.
Read moreWorking with multiple tools affects your productivity. With CRO, these are spread across multiple types of tools each doing their own part. Read this article to learn more about the challenges that can arise from this.
Read more10000 experiments! 10,000 experiments that our amazing customers - conversion optimization teams & agencies have planned , prioritised, hypothesised, created, qa'd , deployed and completed via Effective Experiments!
Read moreUnleash the full potential of your testing program by centralising all your knowledge
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