Mythbusters Part 1 - Busting the myths of AB testing

Mythbusters Part 1 – Busting the myths of AB testing

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Manuel da Costa

manuel@effectiveexperiments.com

A passionate evangelist of all things experimentation, Manuel da Costa founded Effective Experiments to help organizations to make experimentation a core part of every business. On the blog, he talks about teams, CRO workflow, CRO management as well as running the podcast Conversionations and the Effective Experiments Shorts video series.