Blog

In the CRO industry, long held beliefs and practices are put under the microscope.

Having a steady stream of ideas is important when running an experimentation program. But, a bloated backlog can cause problems for your experimentation program. We explore how to maintain your idea backlog properly.

Do you have goals to scale up your testing program or create a culture of experimentation? You need an action plan to help you get there. Here's the steps you need to follow to build your game plan

In this podcast, we review the year that was 2019 and the decade and look forward to the emerging trends and changes in the next decade.

Picking up from the last podcast, we show you how to move from task management to a holistic management and evangalising of your testing program called ExperimentationOps

Traditional CRO project management or program management is not enough to make a testing program successful. In this podcast, we introduce ExperimentationOps

Conversionations CRO podcast episode with Nima Yassini of New Republique in Australia

We have noticed a pattern. No matter how small or large an experimentation team is, they run into the same problems. We made a video explaining why and what to do next.

Do UX and CRO work together or is there friction resulting in silos. Guests: Valerie Kroll, Unn Swanström & Manuel da Costa

Can we trust the outcome of our experiments if we missed something simple in the setup? We discuss why peer review is extremely important Guests: Manuel da Costa, Tim Stewart Chad Sanderson

Which AB testing tool should you be using? In this episode of Conversionations podcast, we finally reveal the best CRO AB testing tool to use. Guests : Manuel da Costa, Tim Stewart & Dennis van der Heijden

Is CRO the right term to describe the complex role Optimizers perform? Should we be using a better term? Guests : Manuel da Costa , Valerie Kroll & Connor Wilkinson