S1E03 AI and Machine Learning

Welcome to Conversionations, Effective Experiments' podcast discussing topics within the conversion rate optimization space.  We're here with Tim Stewart and Chad Sanderson discussing AI and machine learning.
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How to Get Everyone on the Same Page with Conversion Optimization

Conversion Optimization is a team sport. The longer it takes for you to get everyone in your company living and breathing experimentation, the harder your role becomes. In this blog post, we offer practical strategies on working with everyone in your organisation
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How UX Research Fuels More Successful Optimizations

There’s more to meaningful test results than running incessant A / B tests. Success in conversion rate optimization requires efficient test management via a streamlined process for hypothesis development.  Understanding your user is paramount to identifying the user’s friction points that fuel idea and hypothesis generation.
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