Creating buy-in for your conversion optimization strategy

CRO is still often seen as a tactical bolt-on by senior leadership that lacks strategic thinking. As a relatively new field, conversion optimization strategy lacks influence in the upper echelons of an organization, and this is blocking businesses from building a successful experimentation culture like Skyscanner, Booking.com, and Shop Direct.
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S1E03 AI and Machine Learning

Welcome to Conversionations, Effective Experiments' podcast discussing topics within the conversion rate optimization space.  We're here with Tim Stewart and Chad Sanderson discussing AI and machine learning.
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