The Role of Leadership & Governance in Experimentation Programs

A hamster on a hamster wheel can run for long periods of time but at the end of the day, it doesn’t go anywhere beyond the confines of that place. Experimentation programs are stuck on their own kind of hamster wheel. They do good work and run lots of tests…
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Experimentation Ops™ – The next evolution of CRO

Once upon a time, business was easy. Anyone could win as long as they out-spent and out-marketed everyone in their field. But things don’t work like that anymore. And there’s only one thing now that separates the alphas from the rest of the pack. And that’s innovation. Whether an organization…
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How To Effectively Manage Your Backlog Of Ideas

Having a steady stream of ideas is important when running an experimentation program. But, a bloated backlog can cause problems for your experimentation program. We explore how to maintain your idea backlog properly.
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