Built to help Conversion Optimisers run a more efficient optimisation programme

Effective Experiments is a comprehensive project management & workflow platform for high growth optimization teams. Manage and share your ideas, experiments all in one place.

Workflows & automation

Effective Experiments is built for the conversion optimization workflow - from research to idea generation, experiment planning to tracking results and insights. It has out-of-the-box workflows that save you time in having to manually create it. Automations reduce the hassle of manually tracking who needs to be notified about what and when.

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Ideas and prioritization

Prioritise your ideas using the industry standards such as PIE, ICE & PXL. Prefer to use your own prioritisation? Effective Experiments allows you to take control and customise it for your requirements.

Our team is spread across multiple countries. Excel was becoming hard to use for documenting our AB tests. Effective Experiments has helped us keep everyone up to date on whats going on. Better still, it comes with some amazing support.

Guido Jansen - Euroflorist

Growing CRO to the next level is very hard when you don't have the right tools. Effective Experiments is the best in the market to manage optimization workflow. It frees up our resources to focus on our optimization programme instead of building and maintaining our own tool.

Vanja Mlaco - Transavia

The Effective Experiments platform has been a key driver in the velocity of growth testing and experimentation at Skyscanner. The platform increases visibility of what tests are being conducted across our global offices, which in turn helps us learn faster and scale successes.

Sophie Harpur - Skyscanner

Build Your CRO Knowledgebase

Create a structured process for capturing and storing all the conversion research, ideas and experiments you conduct. Build your organisations optimization brain that you can harness at any point in the future to drive your experimentation programme forward.

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Access Your Insights Easily

Want to know whether you tested a particular type of experiment on a particular page 6 months ago for a particular audience? Forget trawling through spreadsheets to find those answers. It will take you ages. With Effective Experiments, you have those insights at your fingertips.

Visualise Your Testing Roadmap

Get a birds eye view of all your experiments - those which are active and in the pipeline. Plan better by seeing a visual gantt chart of all your experiments. Share them with your team to keep everyone up to date.

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Is Effective Experiments right for you?

Answer a few quick questions and learn if Effective Experiments can help you build and grow your optimization efforts.

Integrate with tools most optimizers use

Our integrations with 3rd party tools allow you to pull all the your experiment data right into Effective Experiments so you always get a full view of your experiments.

Testing Solutions
Analytics Solutions
Collaboration Solutions

See how Effective Experiments compares to your current tool

Effective Experiments helps you run more tests and efficiently scale your testing programme with features built to make experimentation a core part of your business.

Document your ideas & experiments

Capture and store your knowledge and insights.

Collaborate with team members

Make it easy for team members and stakeholders to collaborate and communicate

Out of the box optimization workflows and processes

Does it have industry standard optimisation processes for prioritising ideas and running experiments?

Integrates with testing tools

Connect to leading testing platforms and enrich your experiment plans with up to date results and accurate data

The only platform you need for CRO activities

Can you run all your optimization planning and execution within one platform or do you need to use multiple systems?

Document your ideas & experiments

Capture and store your knowledge and insights.

Collaborate with team members

Make it easy for team members and stakeholders to collaborate and communicate

Out of the box optimization workflows and processes

Does it have industry standard optimisation processes for prioritising ideas and running experiments?

Integrates with testing tools

Connect to leading testing platforms and enrich your experiment plans with up to date results and accurate data

The only platform you need for CRO activities

Can you run all your optimization planning and execution within one platform or do you need to use multiple systems?

See how Effective Experiments compares to your current tool

Effective Experiments helps you run more tests and efficiently scale your testing programme with features built to make experimentation a core part of your business.

See more tools

Interested in learning more?

We want to help you become a more efficient optimization team. Here's a few options on what you can do next.