Get clarity (and control) over your entire experimentation program

From idea pipelines to experimentation roadmaps, to workflow automations, and more, restore order to chaotic CRO programs with the Experimentation Ops™ platform


Because “data dump” project management tools just don’t cut it

Sure, you could spend tens of hours building out a CRO workflow in a general project management tool or CRM. But even then, you still need 10+ other programs and 8+ communication channels to actually help you run your experimentation program from end-to-end.

And this is exactly what the Experimentation Ops™ platform takes care of for you. It’s an operational framework that encompasses your entire experimentation ecosystem.

Fully adjustable to support your company’s unique processes. Grounded in world-class CRO practices and workflows. The Experimentation Ops™ platform was designed specifically to help CRO practitioners and managers organize, optimize, and scale experimentation programs (with ease) across entire organizations.

Effective Experiments

Take a closer look at the Experimentation Ops™ platform

  • Workflow & automation

    Workflow & automation

  • Ideas & prioritization

    Ideas & prioritization

  • Building your knowledgebase

    Building your knowledgebase

  • Roadmaps


  • Automated reports

    Automated reports

  • Integrate with 3rd party tools

    Integrate with 3rd party tools

More than a CRM. More than project management software.

CRMs are great at storing data. Project management software is good for managing tasks. Effective Experiments goes beyond both of these and is a unique system built for the specific workflows experimentation teams use.


Workflows & Automations


More efficient (and effective) workflows

No more manually cross-pollinating data between multiple project management tools. Now you can orchestrate your organization’s entire experimentation program within a single platform.

From organization-wide perspectives and high level metrics, to granular views filtered by country, business unit, or practitioner, you get the 360° view of ideas and experiments as well as research, results, and more.

And with out-of-the-box workflows and automations built to gold standard CRO practices, creating, planning, designing, and executing experiments has never been smoother.


CRO Knowledge Base


Create a single thriving knowledge base

If you have research, insights, ideas, and results scattered across 10+ project management tools, scaling your experimentation program is impossible.

Your Experimentation Ops™ platform helps you capture, organize, and store all your conversion related research in a single complete knowledge base without it becoming a glorified data dump.

And with easy internal search tools, you and your team members can easily find any piece of data they need in just seconds.


Ideas & Prioritization


Generate, score, and prioritize ideas in minutes

With all your research in one place, you can now easily generate experiment ideas and link them directly to their original source.

What’s more, you can score and prioritize ideas in your pipeline in just minutes using PIE, ICE, and PXL industry standards — or by systematizing your own internal prioritization method.

You can also invite contributions from other business units. From C-level to sales, marketing, and customer service, and get your entire organization involved to help you keep a fresh stream of experiment ideas flowing.


Experimentation Roadmaps


Unparalleled visibility of your entire program timeline

Experiment Ops™ gives you a strikingly clear 360° view of your entire program — from pipeline to planning, to design, active experiments, and completed tests.

And as your experiments move from one stage to the next, the platform automatically populates your roadmaps for you.

So that you can see, at any point in time:

  • What everyone is working on
  • What they’re planning next
  • Where potential clashes exist
  • And where there are further opportunities for optimization

Automated Reporting


Instantly generate smart reports

No more time wasted creating lengthy PDF reports that garner executive applause but don’t get read. The Experimentation Ops™ platform helps you generate professional experimentation reports automatically.

So you can create short and sweet insight pieces summarizing key findings to share with your team, or longer in-depth reports to present to stakeholders without needing to gather and prepare all the information from scratch.

You can also create multiple baseline templates and customize your reports to perfection with your organization’s branding and colors.


3rd Party Integrations

Integrate with optimization and testing tools

The Experiment Ops ™ platform integrates with a host of leading 3rd party conversion optimization and testing tools.

And while you and your team will still need to manually input some information, it means you’re not starting from scratch every single time you run an experiment.

Proudly supporting enterprise experimentation teams at

  • Sage
  • GSK
  • Post NL
  • Search Discovery

Learn more about why enterprises are choosing Effective Experiments

Go from CRO chaos to experimentation excellence

Discover how you can transform your Experimentation program with Experimentation Ops™ platform framework