Document & Keep track of all your Conversion Research

The Conversion Optimization process is not just A/B testing. It also includes a lot of research. Effective Experiments helps you catalogue your research so you can generate strong ideas & hypothesis

Build your conversion research library

Running user tests, monitoring analytics, tracking customer behaviour through heatmaps and session replays? Catalogue every single observation in a structured manner.

Capture research observations through our chrome extension

Our purpose built chrome extension helps you capture and annotate screenshots from webpages as well as tools such as Hotjar and other heatmap tools

Generate data driven ideas from research

Your research is the fuel for your optimization programme. Create ideas easily through all the insights observations you have documented and be able to trace back the success of any experiment back to individual research data points.

Is Effective Experiments right for you?

Answer a few quick questions and learn if Effective Experiments can help you build and grow your optimization efforts.

Our team is spread across multiple countries. Excel was becoming hard to use for documenting our AB tests. Effective Experiments has helped us keep everyone up to date on whats going on. Better still, it comes with some amazing support.

Guido Jansen - Euroflorist

The Effective Experiments platform has been a key driver in the velocity of growth testing and experimentation at Skyscanner. The platform increases visibility of what tests are being conducted across our global offices, which in turn helps us learn faster and scale successes.

Sophie Harpur - Skyscanner

Used by world’s best optimisation teams

See how Effective Experiments compares to your current tool

Effective Experiments helps you run more tests and efficiently scale your testing programme with features built to make experimentation a core part of your business.

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Interested in learning more?

We want to help you become a more efficient optimization team. Here's a few options on what you can do next.