Ideas & Hypothesis
From Concept to Experimentation. Capture Ideas, Prioritize & Hypothesize
Transform your insights into impactful experiments with our Ideas & Hypothesis feature. Create, prioritize, and launch experiments directly from your ideation backlog, ensuring your best ideas drive real results.
Since 2015, We have helped companies like these manage over 200,000+ experiments
Structured Ideas Backlog
Organize Your Ideas with Precision
Build a robust ideation backlog that keeps all your ideas in one place. Whether they come from crowdsourced input, research, or spontaneous creativity, your ideas are ready for action.
Hypothesise and Prioritise
Define and Rank Your Ideas
Develop hypotheses for each idea and use our fully customizable prioritization models to rank them. Focus on what matters most, ensuring your team’s efforts are strategically aligned.
Seamlessly Launch Experiments
Take Ideas from Concept to Experiment
When your ideas are ready, turn them into actionable experiments. Our platform makes it easy to launch and track experiments, ensuring your best concepts are fully realized.
Want to run a better, reliable & scalable experimentation program?
Since moving away from Excel and various 3rd party solutions that we tried to handle our experimentation program, we’ve gone from static notes about ideas and experiments to a full-on platform where we at the click of the mouse can see actionable insights about experiment results and structurally follow all progress in every parts of our program.
Joachim Furuseth, CRO Manager
Marcello Pasqualucci, Head of Web
