All Winning Experiments Start As Strong Ideas

Create ideas collaboratively. Plan your experiments more efficiently through idea prioritisation.

Capture and document your ideas in one place

Collect ideas from multiple sources, internal teams as well as external non optimisation teams

Create a strong structured hypothesis

Create discipline in your optimisation programme by documenting a strong hypothesis during the ideation process.

Prioritise ideas with prioritisation models

Use widely used idea prioritisation models like PIE, ICE and PXL as default or create your own prioritisation matrix in line with your business requirements

Is Effective Experiments right for you?

Answer a few quick questions and learn if Effective Experiments can help you build and grow your optimization efforts.

Our team is spread across multiple countries. Excel was becoming hard to use for documenting our AB tests. Effective Experiments has helped us keep everyone up to date on whats going on. Better still, it comes with some amazing support.

Guido Jansen - Euroflorist

The Effective Experiments platform has been a key driver in the velocity of growth testing and experimentation at Skyscanner. The platform increases visibility of what tests are being conducted across our global offices, which in turn helps us learn faster and scale successes.

Sophie Harpur - Skyscanner

Used by world’s best optimisation teams

See how Effective Experiments compares to your current tool

Effective Experiments helps you run more tests and efficiently scale your testing programme with features built to make experimentation a core part of your business.

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