Structure helps you scale faster. Effective Experiments allows you to create and optimise your workflow and automates all the tedious task to save you time

Build your organisation's experiment knowledgebase

Your ideas, research and experiments all feed into the an easily accessible knowledgebase that serves as your organisation's go to area to find any insights about your experimentation program.

Access insights within seconds

Our Insights engine makes it easy to find anything you're looking for within seconds. Compare that to trawling through spreadsheets and cards in your project management tool.

Get automatic recommendations as you plan

Get real time insights as you plan your experiments. Get prompts from our synthesis engine that will highlight stats on particular types of experiments as well as sample sizes and experiment result validity.

Is Effective Experiments right for you?

Answer a few quick questions and learn if Effective Experiments can help you build and grow your optimization efforts.

Growing CRO to the next level is very hard when you don't have the right tools. Effective Experiments is the best in the market to manage optimization workflow. It frees up our resources to focus on our optimization programme instead of building and maintaining our own tool.

Vanja Mlaco - Transavia

Our team is spread across multiple countries. Excel was becoming hard to use for documenting our AB tests. Effective Experiments has helped us keep everyone up to date on whats going on. Better still, it comes with some amazing support.

Guido Jansen - Euroflorist

Used by world’s best optimisation teams

See how Effective Experiments compares to your current tool

Effective Experiments helps you run more tests and efficiently scale your testing programme with features built to make experimentation a core part of your business.

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Interested in learning more?

We want to help you become a more efficient optimization team. Here's a few options on what you can do next.