Structure helps you scale faster. Effective Experiments allows you to create and optimise your workflow and automates all the tedious task to save you time

Take the pain out of reporting

Creating reports by hand every time? Effective Experiments gives you dynamically automated reports that are ready for you within seconds. On brand and in the format you want.

Program level reporting

Effective Experiments helps you with prove the ROI Conversion Optimization program and helps you report better with metrics dashboards.

Single click sharing

Export & Share PDF reports with stakeholders, team members and anyone else that needs to stay in the loop

Is Effective Experiments right for you?

Answer a few quick questions and learn if Effective Experiments can help you build and grow your optimization efforts.

Our team is spread across multiple countries. Excel was becoming hard to use for documenting our AB tests. Effective Experiments has helped us keep everyone up to date on whats going on. Better still, it comes with some amazing support.

Guido Jansen - Euroflorist

The Effective Experiments platform has been a key driver in the velocity of growth testing and experimentation at Skyscanner. The platform increases visibility of what tests are being conducted across our global offices, which in turn helps us learn faster and scale successes.

Sophie Harpur - Skyscanner

Used by world’s best optimisation teams

See how Effective Experiments compares to your current tool

Effective Experiments helps you run more tests and efficiently scale your testing programme with features built to make experimentation a core part of your business.

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Experience for yourself

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