Structure helps you scale faster. Effective Experiments allows you to create and optimise your workflow and automates all the tedious task to save you time

Make your test plans visual through roadmaps

Get people excited about testing by making your roadmaps visible to everyone in your team. Throw it up on the big screen and keep everyone in the loop.

Know how to plan your experiments more effectively

Never plan conflicting experiments that could overlap each other by visualising your tests based on pages, types of tests, who is responsible for the test and other test dimensions. Plan for resource and capacity more efficiently

Keep stakeholders happy with relevant roadmaps

Filter and share relevant roadmaps with stakeholders that align with their KPIs.

Is Effective Experiments right for you?

Answer a few quick questions and learn if Effective Experiments can help you build and grow your optimization efforts.

Our team is spread across multiple countries. Excel was becoming hard to use for documenting our AB tests. Effective Experiments has helped us keep everyone up to date on whats going on. Better still, it comes with some amazing support.

Guido Jansen - Euroflorist

The Effective Experiments platform has been a key driver in the velocity of growth testing and experimentation at Skyscanner. The platform increases visibility of what tests are being conducted across our global offices, which in turn helps us learn faster and scale successes.

Sophie Harpur - Skyscanner

Used by world’s best optimisation teams

See how Effective Experiments compares to your current tool

Effective Experiments helps you run more tests and efficiently scale your testing programme with features built to make experimentation a core part of your business.

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