Outsmart Jira: experimentation with dedicated CRO alternative

Effective Experiments is a comprehensive project management & workflow platform for high growth optimization teams. Manage and share your ideas, experiments all in one place.

Why choose Effective Experiments over Trello?

Jira is a tool loved and built for developers. Not CROs. Effective Experiments is an built for purpose CRO workflow and intelligence management platform that works out of the box to give you standardised workflow and structures to help you scale.

All your important

project metrics

Everything you need to run a

succesful CRO programme

Full visibility of your experiment

progress pipeline

Make optimization a priority in your company

Effective Experiments helps you run more tests and efficiently scale your testing programme with features built to make experimentation a core part of your business.

Never lose track of your work

From idea to experiment and beyond completion, Effective Experiments allows you to keep track of progress.

Build your roadmap

Plan your experiments and view the visual pipeline of your ideas and your experiments through shareable roadmaps.

Integrate with

Whether you want to pull in results, start or stop experiments, Effective Experiments integrates with a variety of 3rd party tools that optimizers already love and use.

Single click reporting

Spending even 1 hour putting together reports is time better spent on brainstorming new ideas. Our one click reporting generates a beautiful customisable report that is in line with your brand.

Built with optimizer in mind

Whether you're a solo consultant, a small agency or a multinational company with 100+ optimizers, Effective Experiments is designed to scale with you and help you work with your team and stakeholders.

Unbeatable Support

We work closely with customers to deliver an ever evolving product. We are proud of the support we offer.

Team Collaboration

Collaboration with team members and communicate updates with to-do lists and automatic notifications

Built for the conversion optimization process

Out of the box workflows ready for
 the optimisation process

Integrates with 3rd party testing tools

Connect and import your data from testing tools such as Optimizely, VWO, SiteSpect and data analytics tools such as Google Analytics

Automated reporting and dashboards

Get a complete overview of every aspect of your testing process with dashboards and autogenerated reports to reduce admin time

The only CRO platform you need

Has all the tools required to manage a conversion optimization without requiring multiple tools

Team Collaboration

Collaboration with team members and communicate updates with to-do lists and automatic notifications

Built for the conversion optimization process

Out of the box workflows ready for
 the optimisation process

Integrates with 3rd party testing tools

Connect and import your data from testing tools such as Optimizely, VWO, SiteSpect and data analytics tools such as Google Analytics

Automated reporting and dashboards

Get a complete overview of every aspect of your testing process with dashboards and autogenerated reports to reduce admin time

The only CRO platform you need

Has all the tools required to manage a conversion optimization without requiring multiple tools

Is Effective Experiments right for you?

Answer a few quick questions and learn if Effective Experiments can help you build and grow your optimization efforts.

Our team is spread across multiple countries. Excel was becoming hard to use for documenting our AB tests. Effective Experiments has helped us keep everyone up to date on whats going on. Better still, it comes with some amazing support.

Guido Jansen - Euroflorist

The Effective Experiments platform has been a key driver in the velocity of growth testing and experimentation at Skyscanner. The platform increases visibility of what tests are being conducted across our global offices, which in turn helps us learn faster and scale successes.

Sophie Harpur - Skyscanner

Used by world’s best optimisation teams

Using one of these tools? See why using Effective Experiments might be better

Effective Experiments helps you run more tests and efficiently scale your testing programme with features built to make experimentation a core part of your business.

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Interested in learning more?

We want to help you become a more efficient optimization team. Here's a few options on what you can do next.