Outsmart Trello: Manage your A/B tests & research with a dedicated purpose built alternative

Effective Experiments is a comprehensive all in one project management & workflow platform for high growth optimization teams. Manage and share your ideas, experiments all in one place.

Why choose Effective Experiments over Trello?

Trello is a general purpose Kanban tool. Effective Experiments is a built for purpose CRO workflow and program management platform that works out of the box to give you standardised workflow and structures to help you scale.

All your important

project metrics

Everything you need to run a

succesful CRO programme

Full visibility of your experiment

progress pipeline

Make optimization a priority in your company

Effective Experiments helps you run more tests and efficiently scale your testing programme with features built to make experimentation a core part of your business.

Never lose track of your work

From idea to experiment and beyond completion, Effective Experiments allows you to keep track of progress.

Build your roadmap

Plan your experiments and view the visual pipeline of your ideas and your experiments through shareable roadmaps.

Integrate with 3rd party testing tools

Whether you want to pull in results, start or stop experiments, Effective Experiments integrates with a variety of 3rd party tools that optimizers already love and use.

Single click reporting

Spending even 1 hour putting together reports is time better spent on brainstorming new ideas. Our one click reporting generates a beautiful customisable report that is in line with your brand.

Built with optimizer in mind

Whether you're a solo consultant, a small agency or a multinational company with 100+ optimizers, Effective Experiments is designed to scale with you and help you work with your team and stakeholders.

Unbeatable Support

We work closely with customers to deliver an ever evolving product. We are proud of the support we offer.

Team Collaboration

Collaboration with team members and communicate updates with to-do lists and automatic notifications

Built for the conversion optimization process

Out of the box workflows ready for
 the optimisation process

Integrates with 3rd party testing tools

Connect and import your data from testing tools such as Optimizely, VWO, SiteSpect and data analytics tools such as Google Analytics

Automated Reporting and dashboards

Get a complete overview of every aspect of your testing process with dashboards and autogenerated reports to reduce admin time

Manage in one place

Has all the tools required to manage a conversion optimization without requiring multiple tools

Team Collaboration

Collaboration with team members and communicate updates with to-do lists and automatic notifications

Built for the conversion optimization process

Out of the box workflows ready for
 the optimisation process

Integrates with 3rd party testing tools

Connect and import your data from testing tools such as Optimizely, VWO, SiteSpect and data analytics tools such as Google Analytics

Automated Reporting and dashboards

Get a complete overview of every aspect of your testing process with dashboards and autogenerated reports to reduce admin time

Manage in one place

Has all the tools required to manage a conversion optimization without requiring multiple tools

Is Effective Experiments right for you?

Answer a few quick questions and learn if Effective Experiments can help you build and grow your optimization efforts.

With over ten high traffic websites it’s hard to keep track of our optimization practices. Effective Experiments has helped us document our observations, ideas and AB tests. It is easy to use with great customer service. It helps us keep track of our own processes and progression and most importantly, it allows us to build a knowledge database for the entire organization, making us more successful in everything related to CRO.

Ruben De Boer - CRO Specialist / Sanoma

Growing CRO to the next level is very hard when you don't have the right tools. Effective Experiments is the best in the market to manage optimization workflow. It frees up our resources to focus on our optimization programme instead of building and maintaining our own tool.

Vanja Mlaco - Transavia

Used by world’s best optimisation teams

See how Effective Experiments compares to your current tool

Effective Experiments helps you run more tests and efficiently scale your testing programme with features built to make experimentation a core part of your business.

See more tools

Interested in learning more?

We want to help you become a more efficient optimization team.