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There are clear indicators of successful experimentation programs. The biggest of these is how an organization manages the documentation aspect of their experimentation program. Experimentation documentation cannot be an afterthought. There must be a clear strategy and plan behind it to ensure it is valid and useful to the organization. A spreadsheet is not a strategy. Neither is hooking up random project management tools together with APIs in your spare time. What will separate a lot of organizations running mediocre and poor experimentation programs from those that do it well is how they view and structure documentation as part of their experimentation process.

The challenge with organizations trying to grow their experimentation program across the wider business is it faces an uphill challenge to get a disparate group of people to run experiments at the same level of quality. Often, there is no visibility of the quality of the experiments run. This is why created the Experiment Health Score.

Experimentation teams could be changing their hypothesis or data after an experiment is run. Here's how to stop this malpractice in your team.

Democratizing experimentation is key to helping drive innovation in an organization. But it needs to be done right. There are 4 questions to answer when planning a rollout of testing capabilities.

Sophie Harpur discusses how Effective Experiments’ project management platform has helped her company’s experiment teams in this Skyscanner case study.