Experimentation Ops™ Workflow & Insights Platform
Streamline Your Experimentation Workflow for Better, Faster Insights
Say goodbye to spreadsheets and scattered tools. Effective Experiments centralizes your entire testing program, purpose-built to streamline experimentation management, ensuring better collaboration, tracking, and results
Since moving away from Excel and various 3rd party solutions that we tried to handle our experimentation program, we’ve gone from static notes about ideas and experiments to a full-on platform where we at the click of the mouse can see actionable insights about experiment results and structurally follow all progress in every parts of our program.
Joachim Furuseth, CRO Manager
Marcello Pasqualucci, Head of WebSince 2015, We have helped companies like these manage over 200,000+ experiments
Generic Project Management Tools Won’t Help You Grow Testing
Generic project management tools will leave your organization with unreliable experiments and insights.
They may have features to input data and automate dashboards but they lack governance and guardrails to ensure that everything is done correctly and reliably.
Experimentation Leaders choose Effective Experiments to drive experimentation excellence in their organization as they scale.
Built For Experimentation Managers
Understand the performance of your teams easily
Help your practitioners work seamlessly in a single centralized platform built for experimentation and get a clear picture of the quality of their testing and ways to improve them.
Automated data integrity checks and alerts helps you build a more reliable scalable experimentation setup.
Replaces these tools
Built For Decision Makers
Align Experimentation With Business Goals & Objectives
Are your teams running the right experiments?
Ensure that your CRO & testing practitioners align their efforts with clear trackable objectives.
Demonstrate how Experimentation is helping the C-level make better decisions with a clear connection of research, ideas and experiments to the company goals
Built For CRO & Experimentation Specialists
Seamless Documentation Of Your Research & Experiments
From Research Insights to Idea backlogs to Experiment Plans. Document, track and report on your program as it happens in the real world.
With Effective Experiments, complete research, ideation and testing workflows and automations are ready out of the box, so you can focus on ideation and experiments instead of wasting time building and managing another tool.
Built For The Entire Organization
Never Lose Track Of Your Tests & Insights
You better decisions when you have easy access to insights and experiments.
The Insights Engine helps you find information in seconds from your repository of research, ideas and experiments.
Build your institutional knowledge and help anyone find the insights they’re looking for.
Find experiments or insights based on any criteria
Brainstorm better ideas with full knowledge of historical learnings
Allow teams and stakeholders to self serve and find insights themselves
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