Switch To A Dedicated Experimentation Ops Platform
Effective Experiments
vs
Airtable
Stop wasting valuable time managing and maintaining an Airtable setup that only does basic project management.
Effective Experiments is built for experimentation. It has everything you need to track research, ideation, experiments, integrations, automations and reporting right out of the box
So you can focus on delivering value to your business and less time being an Airtable admin.
Since 2015, We have helped companies like these manage over 200,000+ experiments
Why Airtable Isn’t Enough For Organizations Serious About Experimentation
Airtable, though flexible and easy to use, lacks the depth and specialization needed for managing serious experimentation programs.
Its general-purpose design means it falls short in key areas like robust experiment tracking, advanced analytics, and automated workflows tailored to experimentation.
Airtable requires significant customization to handle even basic experiment processes, leading to inefficiencies and potential errors. For organizations dedicated to rigorous, data-driven experimentation, these limitations make Airtable an inadequate solution.
Effective Experiments, on the other hand, is specifically designed to overcome these challenges, providing the precision, scalability, and insights that serious experimentation demands.
Comparing Experiment Collaboration to Effective Experiments
 Airtable |  Effective Experiments | |
|---|---|---|
| Built for | CRO specialists who want to spend time building no code apps | Organizations that want to improve their experimentation practice |
| Idea Backlog | ||
| Time to setup | Weeks & Months* | Less than 2 minutes |
| Idea Prioritization | ||
| Guided Experiment Workflows | Basic | Pre-built, Comprehensive & Interconnected |
| Customisable plan & workflows | ||
| Integrations with Testing Tools | ||
| Research Repository & Workflow | ||
| Automated Reports | Have to build it | Pre-built & Customisable |
| Collect ideas from others in organization | Have to build it | Pre-built, Customisable & Interconnected |
| Automated Roadmaps | ||
| Program Stats Dashboard | Have to build & configure | Comes out of the box with industry standard metrics |
| Experiment Quality Health Score | ||
| Business Objectives | have to build it | |
| Governance & Guardrails | ||
| Individual & Team Performance |
Want to run a better, reliable & scalable experimentation program?
Purpose Built For Experimentation
Unlike Airtable, which is a general-purpose tool, Effective Experiments is specifically designed for experimentation program management. This specialization means the platform comes with built-in features, templates, and workflows tailored to the needs of experimentation teams without the complexities of having to build it themselves.
End-to-End experimentation processes in one platform
Out of the box industry standard workflows to get you going quickly
Seamless flows that reduce errors & help you focus on experimentation
Built to enable experimentation at scale – Monitor, Coach and Improve your program
Focus On Quality.
Not Just Velocity
Experiments are more than just tasks and tickets on a Kanban.
Launch every experiment with scientific rigor.
Effective Experiments makes it easy to follow the experimentation processes step-by-step and automatically alerts Experimentation managers about experiments that don’t meet the Quality threshold.
Automated experiment health scoring
Data integrity alerts flag potentially invalid experiments
Pinpoint areas of concern and improvement
Rethink Experimentation Documentation. Why Going Beyond Data Entry Matters
Make A Greater Impact In Your Organization
Building and maintaining Airtable setups takes time, effort and even then you could get it wrong.
With Effective Experiments, you can make an impact faster and eliminate all the trial-and-error. With our 10+ years experience, Effective Experiments comes ready with out-of-the-box industry workflows as a baseline so you don’t have to reinvent the wheel.
Easily customize it to match your organization’s and team’s unique workflow requirements
Setup within minutes with all pre-configured workflows
Configure and customise with easy DIY customizations
Update and evolve your workflow as your team matures
Connect Business Objectives To Experimentation Efforts
Don’t just run random experiments. Connect the dots for your stakeholders to see the true value of experimentation.
Do away with running ad-hoc experiments that don’t deliver value
Show stakeholders how research and experiments you run drive better decisions
Track and show how your experiments help the C-level meet their objectives
Access and Collaborate On Insights Anytime, Anywhere
Democratise experimentation by enabling anyone to find insights and experiments using the powerful Insights Engine. Allow teams to learn from each other and collaborate more efficiently.
Easily find insights and experiments within seconds
Reduce the bottlenecks of knowledge sharing
Democratise access to research & experiment insights to everyone
Since moving away from Excel and various 3rd party solutions that we tried to handle our experimentation program, we’ve gone from static notes about ideas and experiments to a full-on platform where we at the click of the mouse can see actionable insights about experiment results and structurally follow all progress in every parts of our program.
Joachim Furuseth, CRO Manager
Marcello Pasqualucci, Head of Web
