Effective Experiments is a complete system purpose built to help organizations adopt and scale strong experimentation practices and drive better decisions
Focus On Quality. Not Just Velocity
Launch every experiment with scientific rigor and help your organization make good decisions based on trustworthy experiments and insights.
A Single Source Of Truth
Every single research, idea and experiment insight is easily findable and useable with Effective Experiments
Guide Your Organization's Experimentation Practice
Monitor, manage and coach your teams to get better with experimentation in their planning and analysis.
Multi-Channel Experimentation Not Tied To One Testing Tool
Every single research, idea and experiment insight is easily findable and useable with Effective Experiments
Experimentation Ops Platform
What makes Effective Experiments different?
The truth about using Optimizely Experiment Collaboration
What you should consider if you still feel Experiment Collaboration is good for you
Not comprehensive enough
Too basic for robust experimentation practices.
Not geared for multi-channel testing
Doesn't help organizations doing testing across teams.
Vendor Lock in
You can't use this if you decide to switch to another testing tool in the future.