Switch from Optimizely Experiment Collaboration
Effective Experiments
vs
Optimizely Experiment Collaboration
Go beyond tracking experiments and start managing your entire experimentation program in one centralized platform.
Effective Experiments’ has everything you need to track research, ideation, experiments and reporting.
Better still, it’s integrated with Optimizely so you won’t lose out.
Since 2015, We have helped companies like these manage over 200,000+ experiments
Why Optimizely Experiment Collaboration Isn’t Enough
Optimizely is a great experimentation platform but its “workflow management” doesn’t go far enough to meet the needs to organizations looking to centralize, manage and improve their experimentation program.
Released in 2023 after a previous iteration “Program Management” was deprecated, Optimizely’s setup only focusses on tracking hypotheses & experiments but misses out on key features which encompass the depth and complexities of running an experimentation program.
Your experimention program is more than a collection of “work requests” or “tasks”.
Comparing Experiment Collaboration to Effective Experiments
 Optimizely |  Effective Experiments | |
|---|---|---|
| Built for | Only Optimizely experiments | Organization wide multi channel experimentation |
| Idea Backlog | ||
| Idea Prioritization | ||
| Guided Experiment Workflows | Basic | Comprehensive |
| Customisable plan & workflows | ||
| Research Repository & Workflow | ||
| Automated Reports | ||
| Collect ideas from others in organization | ||
| Automated Roadmaps | ||
| Program Stats Dashboard | ||
| Experiment Quality Health Score | ||
| Business Objectives | ||
| Governance & Guardrails | ||
| Individual & Team Performance |
Want to run a better, reliable & scalable experimentation program?
More Than Just Launching Experiments
Effective Experiments is built for companies to manage the end to end experimentation program. That means we enable not just tracking of experiments but also qualitative & quantitative research, ideation& prioritization, detailed experiment planning and insight reporting.
All parts of experimentation program centralized
Generate ideas from a rich research insights
Experimentation workflows built on industry standards
Built to enable experimentation at scale – Monitor, Coach and Improve your program
Focus On Quality
Not Just Velocity
Don’t just launch experiments.
Launch every experiment with scientific rigor.
Effective Experiments makes it easy to follow the experimentation processes step-by-step and flags experiments that don’t meet the Quality threshold
Automated experiment health scoring
Data integrity alerts flag potentially invalid experiments
Pinpoint areas of concern and improvement
Rethink Experimentation Documentation. Why Going Beyond Data Entry Matters
Ready Made With Industry Workflows. Flexible Enough To Make Your Own
Get going within minutes and eliminate all the trial-and-error. With our 10+ years experience, Effective Experiments comes ready with out-of-the-box industry workflows as a baseline so you don’t have to reinvent the wheel.
Easily customize it to match your organization’s and team’s unique workflow requirements
Setup within minutes with all pre-configured workflows
Configure and customise with easy DIY customizations
Update and evolve your workflow as your team matures
Connect Business Objectives To Experimentation Efforts
Don’t just run random experiments. Connect the dots for your stakeholders to see the true value of experimentation.
Reduce ad-hoc experiments that don’t deliver value
Show stakeholders how experiments drive better decisions
Track how your experiments help the C-level meet their objectives
Access and Collaborate On Insights Anytime, Anywhere
Democratise experimentation by enabling anyone to find insights and experiments using the powerful Insights Engine. Allow teams to learn from each other and collaborate more efficiently.
Easily find insights and experiments within seconds
Reduce the bottlenecks of knowledge sharing
Democratise access to research & experiment insights to everyone
Since moving away from Excel and various 3rd party solutions that we tried to handle our experimentation program, we’ve gone from static notes about ideas and experiments to a full-on platform where we at the click of the mouse can see actionable insights about experiment results and structurally follow all progress in every parts of our program.
Joachim Furuseth, CRO Manager
Marcello Pasqualucci, Head of Web
