OUR MISSION
Empowering decision-making through reliable & trustworthy experiments
The real value of Experimentation lies in the reliability and trustworthiness of its insights.
Manuel da Costa, Founder
Companies are investing in experimentation
But trust in experimentation is low
It's easier to launch experiments now more than ever but experimentation teams are still struggling to make an impact
Unreliable data
Scattered data and the ability to manipulate the data post experiment completion make a lot of the insights unreliable.
Heavy on jargon
Experimentation teams are too technical focussed and can't translate the learnings and insights for stakeholder understanding.
No ownership
Teams running experiments are left to their own devices without someone overseeing the experiments for quality and integrity
No strategy
Growing experimentation is all about change management and that requires a different skillset than just running and analysing tests.
Our Ethos
We believe Experimentation Insights are usable only when experiments are run properly
Our Experimentation Ops approach is made up of these pillars
Experimentation Ops™
The system we developed at Effective Experiments to take companies from chaotic and siloed testing to
organization-wide Experimentation
- Built For Organizations Serious About Experimentation
- Governance & Guardrails
- Focussed on Transparency & Data Integrity
Want to work with us?
Give unparalleled visibility of your experimentation insights & help your stakeholders make better product decisions.
