Faster Experimentation.
Quicker Learning. Deeper Impact

Effective Experiments is a complete system to help your organization plan, execute and report on
trustworthy experiments.

For Experimentation Practitioners

End-to-End Experimentation Management

A complete and comprehensive solution with all the workflows & processes inbuilt. Ready to use in minutes and completely customisable.

Learn More
  • Built For Experimentation Teams
  • Setup in minutes
For Experimentation Managers

Complete visibility of team performance

Detailed reports on the quality and output of experimentation run by teams. Spot red flags and bottlenecks early.

Learn More
  • Automated Experiment Health Scores
  • People Performance analytics
For Business Leaders & Senior Management

Complete Observability Of The Business Impact

Is experimentation delivering ROI? See how testing delivers value to the business and enhances customer satisfaction.

Learn More
  • Detailed reporting on business objectives
  • Experimentation Integrity Checks
All Features

Discover everything
you can do with Effective Experiments

Explore our suite of features designed to streamline your operations, drive sales, and enhance customer satisfaction.

Increase Testing Velocity

From the small stuff to the big picture, we organize work so teams know what to do.
Showcase The Value

Keep your strategic goals and planning in one place to improve employee engagement.
Insight Driven Decision Making

Define each stage of work to see what’s important and where things are getting stuck.
Improve Experimentation Practices

Keep your strategic goals and planning in one place to improve employee engagement.
Democratize Test & Learn

Define each stage of work to see what’s important and where things are getting stuck.
Scale Testing Across The Company

From the small stuff to the big picture, we organize work so teams know what to do.