Business Objectives

Align Experimentation to
Stakeholder & Business Outcomes

No more random A/B tests and experiments.

Showcase the value of experimentation and how it ties to business outcomes.

Connect testing To business goals

  • Track stakeholder goals Make your team aware of business objectives
  • No more spray and pray testing Select relevant business objectives in the workflow
  • Report & provide easy ready outs Give your stakeholders a readout on the outcomes

The better way to grow experimentation

Give unparalleled visibility of your experimentation insights & help your stakeholders make better product decisions.

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Want To Dive Deeper?

Discover everything
you can do with Effective Experiments

Explore how our Experimentation Ops System is designed to help you manage, monitor and grow the experimentation practice.

Centralized Experimentation

Pre-configured and ready to use workflows for end-to-end experimentation management

Complete Observability

Visibility & transparency of all your experimentation activities that connect to business outcomes.

Insights Repository

Find insights within seconds using the powerful insights engine.

Detailed Stats

Program Stats & People performance reports that keep you informed.

Multi-Channel Experimentation

Manage experimentation in web, product, email, PPC, CRM & more.

Single Click Sharing

Seamlessly share experiments, roadmaps and reports.