Running an experimentation program at scale presents both great opportunities and significant challenges. In mid-to-large organizations, these challenges can often become overwhelming, leading to poorly run programs and wasted potential. This is where governance plays a critical role. Without proper governance, experimentation can quickly become inefficient, chaotic, and fail to deliver the desired business impact.
Congratulations! You have just been hired (or promoted) as an Experimentation Leader / Manager / Lead and are raring to go! The real work starts now and getting to value is all about speed and doing things correctly.
But where do you start? What should you tackle first?
McKinsey’s Product Operating Model Index recently found that the biggest gap in capabilities between the top and bottom-performing companies is in their product management practices, cross-team collaboration, and backlog prioritization. This is what I call the Product-Process Gap (PPG). It’s the gap between a company’s potential or desired use of product management practices, approaches, and frameworks with reality
We are pleased to announce a new tech integration with Kameleoon which allows customers of both platforms to seamlessly sync their test planning and reporting with a powerful A/B testing and feature flagging solution.
One of the biggest challenges experimentation teams face is the fact that they struggle to get buy in and engagement from stakeholders and other parts of the business. Growing awareness about the experiments being run is the strongest way to counter this and garner support from other parts of the business. However, the only ways […]
Experimentation Leads / Managers / Capability Leads have an interesting role to play. But not all of them are doing the right tasks. In this article, we highlight the challenges faced by organizations and what experimentation managers should be doing to hold their teams accountable
Towards the end of 2023, Kameleoon, an A/B testing software vendor published an article on their blog with interviews of CROs and experimentation leaders in the industry asking them what trends to expect in 2024.
Everyone interviewed made bold predictions but here’s why we believe they could be wrong and what experimentation teams must focus on.
Your experiment learnings and insights are the most powerful part of the experimentation process. If not handled correctly or overlooked, it can nullify all the work you have put in to running the experiment. The default state for a lot of experimentation teams is to lead with the actual experiment itself i.e the changes, the […]
TL;DR of this article : A powerful update is coming to Effective Experiments. We are changing the way of capturing insights to make it more powerful, visible and actionable by the rest of the business. What is an insight? What makes a valuable insight? This is a question that we have been asking ourselves and […]
If your organization is running an experimentation program, you must track your ideas and experiments. It should be a no brainer. This is company IP. They’ve invested in experimentation and they own the output. It shocks me to hear that even now (at the time of writing this in 2023), 58% of organizations don’t have […]
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