Experimentation Program Governance

When evaluating an Experimentation Program, one must first start evaluating individual experiments. As part of our Experimentation Program Governance series of articles, we will show you how to implement an Experimentation Scorecard to accurately measure the quality of your experiments.

Conversion rate uplift is a vanity metric and is causing CRO teams to work in wrong ways to hit targets.

Experimentation programs in organisations are stuck on a hamster wheel as a result of decisions made in the setup and rollout of testing across the organisation. Growing a culture of experimentation is the new "in thing" for a lot of organisations as they believe (rightly so) that without it, their quest to create an experimentation first mindset will run out of steam.