UX vs CRO

UX vs CRO

Do UX and CRO work together or is there friction resulting in silos. Guests: Valerie Kroll, Unn Swanström & Manuel da Costa

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Some Of Our Podcast Guests

Manuel da Costa
Host of Conversionations
Tim Stewart
TRS Digital Ltd
Chad Sanderson
Microsoft
Valerie Kroll
Search Discovery
Guido Jansen
Vaimo

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S2E05 Peer Review in Experimentation
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Can we trust the outcome of our experiments if we missed something simple in the setup? We discuss why peer review is extremely important
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S2E04 The Best AB Testing Tool Revealed
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Which AB testing tool should you be using? In this episode of Conversionations podcast, we finally reveal the best CRO AB testing tool to use.
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S2E03 Should we be calling it CRO?
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Is CRO the right term to describe the complex role Optimizers perform? Should we be using a better term?
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S2E02 Making Friends & Influencing Stakeholders
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Learn what it takes to make a difference in your organisation. Alex Abell shares how to get more personal with stakeholders in your organisation and win them over.
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S2E01 The Ethics of Experimentation
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How ethical is it to run experiments on unsuspecting customers. Is experimentation good or bad. We discuss it in the latest episode of Conversionations

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S1E12 Mistakes CROs are still making in 2019
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It’s 2019. CRO should be more evolved but optimizers are still making basic mistakes. Guests: Valerie Kroll, Guido Jansen, Tim Stewart, Manuel da Costa

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S1E11 Considering Risk & Reward in CRO
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Tim Stewart, Chad Sanderson and Georgi Georgiev feature in this episode of Conversionations.

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S1E10 Getting out of your comfort zone
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Being a CRO needs to be more than just by the book activities. Guests : Tim Stewart , Chad Sanderson

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S1E09 Introducing CRO to the wider organization
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How do you about getting everyone in your company onboard the testing mindset? Guests: Chad Sanderson, Manuel da Costa

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S1E08 Live @ CXL 2018
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Chad Sanderson interviews multiple CRO guests as he takes Conversionations on the road to CXL live 2018 in Austin, TX

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S1E07 A Different Framework For Experimentation
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Andrew Anderson shares a different method to approach testing. Guests: Andrew Anderson, Chad Sanderson, Manuel da Costa

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S1E06 Matures vs Immature Testing Teams
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What separates the mature testing teams vs those that are not reaching their potential. Guests: Paul Rouke, Tim Stewart, Manuel da Costa

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S1E4 Why Gamifying Your CRO Program Doesn’t Work
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Getting people enthusiastic about testing through gamification/voting etc can have the opposite effect. Guests: Bart Schutz, Manuel da Costa

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S1E03 AI and Machine Learning
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Welcome to Conversionations, Effective Experiments’ podcast discussing topics within the conversion rate optimization space.¬† We’re here with Tim Stewart and Chad Sanderson discussing AI and machine learning.

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S1E02 Is AB Testing Dead?
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Is AB testing dying? Will AI replace our need to experiment? Guests: Manuel da Costa, Chad Sanderson

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S1E01 The State Of The CRO Industry with Chad Sanderson
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Effective Experiments new podcast Conversionations kicks off with Manuel da Costa & Chad Sanderson talking about the state of the CRO industry. Watch now.

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