An experimentation program management tool is a vital platform for mature optimization teams. But in choosing the right tool, optimizers spend a lot of time in the wrong ones.

Having a steady stream of ideas is important when running an experimentation program. But, a bloated backlog can cause problems for your experimentation program. We explore how to maintain your idea backlog properly.

The "Test everything" ideology perpetuated by CRO experts back in 2011-2013 is a myth that needs to be busted. It's not practical and it's not simply not realistic. Learn how to prioritise your tests efficiently.

In the optimization world, especially with client-facing agencies, transparency relates to an agency showing their client what they’re working on and what they need to do. This transparency also needs to occur between teams and individual employees working on a project, and is something you should be taking seriously.

productivity isn’t something you achieve. It’s an ongoing process that improves your output over time. There are always ways to optimize your work to get more done. Investing early in productivity techniques compounds your overall production.