In the optimization world, especially with client-facing agencies, transparency relates to an agency showing their client what they’re working on and what they need to do. This transparency also needs to occur between teams and individual employees working on a project, and is something you should be taking seriously.

productivity isn’t something you achieve. It’s an ongoing process that improves your output over time. There are always ways to optimize your work to get more done. Investing early in productivity techniques compounds your overall production.

Conversion Optimization is a team sport. The longer it takes for you to get everyone in your company living and breathing experimentation, the harder your role becomes. In this blog post, we offer practical strategies on working with everyone in your organisation

A/B testing and Conversion Optimisation are often hailed as a silver bullet to your website's conversion woes. It's often too easy to get carried away with the hype that you end up making mistakes that will cost your business (or your client's business) dearly. Bare in mind that Optimisation when done right can have an amazing impact on your revenue and profits. But use it wrongly and you will more than likely make a wrong decision based on the "signals" you get from the results.

Trello’s primary project management feature, their boards, enables you to sort tasks according to categories. Often these categories are progress-based, defined by the stage of a project towards completion. Yet, they allow for the flexibility of an organization to define as it sees fit.