Building an experiment roadmap can be tricky but can also be highly beneficial for your organisation and by the same token; having a badly maintained roadmap can be incredibly costly. A poorly designed roadmap is, for all intent and purpose, a poorly designed experimentation program. The roadmap is the core of why, what, who and […]
The quality of your decisions and the quality of your results are not always related. This post explores decision making and ‘resulting’.
An experimentation program management tool is a vital platform for mature optimization teams. But in choosing the right tool, optimizers spend a lot of time in the wrong ones.
Having a steady stream of ideas is important when running an experimentation program. But, a bloated backlog can cause problems for your experimentation program. We explore how to maintain your idea backlog properly.
The “Test everything” ideology perpetuated by CRO experts back in 2011-2013 is a myth that needs to be busted. It’s not practical and it’s not simply not realistic. Learn how to prioritise your tests efficiently.
In the optimization world, especially with client-facing agencies, transparency relates to an agency showing their client what they’re working on and what they need to do.
This transparency also needs to occur between teams and individual employees working on a project, and is something you should be taking seriously.
Conversion Optimization is a team sport. The longer it takes for you to get everyone in your company living and breathing experimentation, the harder your role becomes. In this blog post, we offer practical strategies on working with everyone in your organisation
There’s more to meaningful test results than running incessant A / B tests. Success in conversion rate optimization requires efficient test management via a streamlined process for hypothesis development. Understanding your user is paramount to identifying the user’s friction points that fuel idea and hypothesis generation.
Trello’s primary project management feature, their boards, enables you to sort tasks according to categories. Often these categories are progress-based, defined by the stage of a project towards completion. Yet, they allow for the flexibility of an organization to define as it sees fit.
There is a silent killer that threatens to destroy your optimization programme and all the work you have put into it.
After nearly a decade of working with hundreds of experimentation programs across global enterprises, we’re excited to announce our evolution from Effective Experiments to Efestra.
