The road to becoming a productive member isn’t a short one and often a lot of time spent in the first few weeks and even months could be dealing with onboarding processes, training and then tackling legacy issues.

In the optimization world, especially with client-facing agencies, transparency relates to an agency showing their client what they’re working on and what they need to do. This transparency also needs to occur between teams and individual employees working on a project, and is something you should be taking seriously.

What does building a CRO program have to do with Marvel's avengers.

Optimization, by nature, is an exact science - strategize, execute, analyze. Those who are good at it are methodical, detail oriented, and observant.  However, in every industry, there are people who think they know more than they actually do.

What is optimization for banks, and how do you optimize your website to best serve both customers and your business goals?