Blog

Conversionations CRO podcast episode with Nima Yassini of New Republique in Australia

We have noticed a pattern. No matter how small or large an experimentation team is, they run into the same problems. We made a video explaining why and what to do next.

Do UX and CRO work together or is there friction resulting in silos. Guests: Valerie Kroll, Unn Swanström & Manuel da Costa

Can we trust the outcome of our experiments if we missed something simple in the setup? We discuss why peer review is extremely important Guests: Manuel da Costa, Tim Stewart Chad Sanderson

Which AB testing tool should you be using? In this episode of Conversionations podcast, we finally reveal the best CRO AB testing tool to use. Guests : Manuel da Costa, Tim Stewart & Dennis van der Heijden

Is CRO the right term to describe the complex role Optimizers perform? Should we be using a better term? Guests : Manuel da Costa , Valerie Kroll & Connor Wilkinson

Learn what it takes to make a difference in your organisation. Alex Abell shares how to get more personal with stakeholders in your organisation and win them over. Guests: Manuel da Costa & Alex Abell

How ethical is it to run experiments on unsuspecting customers. Is experimentation good or bad. We discuss it in the latest episode of Conversionations

The "Test everything" ideology perpetuated by CRO experts back in 2011-2013 is a myth that needs to be busted. It's not practical and it's not simply not realistic. Learn how to prioritise your tests efficiently.

It's 2019. CRO should be more evolved but optimizers are still making basic mistakes. Guests: Valerie Kroll, Guido Jansen, Tim Stewart, Manuel da Costa

Tim Stewart, Chad Sanderson and Georgi Georgiev feature in this episode of Conversionations.

CRO is still often seen as a tactical bolt-on by senior leadership that lacks strategic thinking. As a relatively new field, conversion optimization strategy lacks influence in the upper echelons of an organization, and this is blocking businesses from building a successful experimentation culture like Skyscanner, Booking.com, and Shop Direct.