A/B testing and Conversion Optimisation are often hailed as a silver bullet to your website's conversion woes. It's often too easy to get carried away with the hype that you end up making mistakes that will cost your business (or your client's business) dearly. Bare in mind that Optimisation when done right can have an amazing impact on your revenue and profits. But use it wrongly and you will more than likely make a wrong decision based on the "signals" you get from the results.

Since the earliest days of Effective Experiments, way back in early 2014, we have constantly been asked this question by customers and companies interested in our platform. "Will you ever create an A/B testing tool within Effective Experiments" Today, I want to give you some news about this and I can firmly and definitely say

Trello’s primary project management feature, their boards, enables you to sort tasks according to categories. Often these categories are progress-based, defined by the stage of a project towards completion. Yet, they allow for the flexibility of an organization to define as it sees fit.

There’s more to meaningful test results than running incessant A / B tests. Success in conversion rate optimization requires efficient test management via a streamlined process for hypothesis development.  Understanding your user is paramount to identifying the user’s friction points that fuel idea and hypothesis generation.

We are extremely excited to announce our latest integration with Sitespect, a leading optimization platform that allows customers to conduct rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization.