Trello’s primary project management feature, their boards, enables you to sort tasks according to categories. Often these categories are progress-based, defined by the stage of a project towards completion. Yet, they allow for the flexibility of an organization to define as it sees fit.

There’s more to meaningful test results than running incessant A / B tests. Success in conversion rate optimization requires efficient test management via a streamlined process for hypothesis development.  Understanding your user is paramount to identifying the user’s friction points that fuel idea and hypothesis generation.

We are extremely excited to announce that a leading CRO agency from the Netherlands, Online Dialogue, has switched to Effective Experiments to manage their CRO workflow with their team and clients. After using Trello over the last two years and encountering challenges with using it, the agency decided to find a platform that could best support their proprietary FACT and ACT process that they built to run the optimization programmes with their clients.

We are extremely excited to announce our latest integration with Sitespect, a leading optimization platform that allows customers to conduct rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization.

There is a silent killer that threatens to destroy your optimization programme and all the work you have put into it.