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Trello’s primary project management feature, their boards, enables you to sort tasks according to categories. Often these categories are progress-based, defined by the stage of a project towards completion. Yet, they allow for the flexibility of an organization to define as it sees fit.

Since the earliest days of Effective Experiments, way back in early 2014, we have constantly been asked this question by customers and companies interested in our platform. "Will you ever create an A/B testing tool within Effective Experiments" Today, I want to give you some news about this and I can firmly and definitely say

We are extremely excited to announce our latest integration with Sitespect, a leading optimization platform that allows customers to conduct rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization.

There is a silent killer that threatens to destroy your optimization programme and all the work you have put into it.

Despite the fact that A/B testing has become a standard method in market research, there are only a few open source platforms that offer these functionalities. However, in 2016, software company Intuit announced they were open sourcing their real-time, enterprise-grade A/B Testing platform named Wasabi.

productivity isn’t something you achieve. It’s an ongoing process that improves your output over time. There are always ways to optimize your work to get more done. Investing early in productivity techniques compounds your overall production.

A/B testing and Conversion Optimisation are often hailed as a silver bullet to your website's conversion woes. It's often too easy to get carried away with the hype that you end up making mistakes that will cost your business (or your client's business) dearly. Bare in mind that Optimisation when done right can have an amazing impact on your revenue and profits. But use it wrongly and you will more than likely make a wrong decision based on the "signals" you get from the results.