Disconnected From Business Goals

Running random experiments

Are stakeholders complaining of the lack of ROI from your experiments? Is your team running experiments that don't drive any meaningful change?

Does any of this sound familiar?

Are your stakeholders losing patience with A/B testing & experimentation?

No awareness

No one in the organization has any observability of the data and insights

Stuck in data entry

Teams move from one test to the next without focus on making it visible.

Cumbersome to track

Keeping all the data in sync and accurate across multiple tools is time consuming.

Technical reporting only

Large spreadsheets and PowerPoints that don't communicate much.

Why this happens?

Experimentation Management is complex. Using multiple generic tools creates more complexity.

Spreadsheets and general project management tools may look like an easy solution but in reality doesn't bring in stakeholder engagement.

  • Doesn't track business goals
  • Only focusses on data entry
  • Prone to error. Harder to keep data in sync
  • Overwhelming and jargon filled reporting
Want To Dive Deeper?

How Effective Experiments can help

Explore how our Experimentation Ops System is designed to help you manage, monitor and grow the experimentation practice.

Centralized Experimentation

Pre-configured and ready to use workflows for end-to-end experimentation management

Tied to Business Objectives

Visibility & transparency of all your experimentation activities that connect to business outcomes.

Insights Repository

Find insights within seconds using the powerful insights engine.

Detailed Stats

Program Stats & People performance reports that keep you informed.

Multi-Channel Experimentation

Manage experimentation in web, product, email, PPC, CRM & more.

Single Click Sharing

Seamlessly share experiments, roadmaps and reports.