Poor Quality Tests
Are your experiment insights reliable?
Are your experiments making stakeholders question the value of Experimentation because they're not seeing the impact?
Does any of this sound familiar?
The reason stakeholders don't trust experimentation insights...
Velocity over quality
The focus is more on running more tests than improving how tests planned, executed and analysed.
Stuck in data entry
Your experimentation team only focusses on documenting the bare minimum running from one test to the next.
Poor processes
There is no clear guidance and structure to follow in the experimentation process.
Lack of leadership
There is no clear remit or strategy from the top down on how experimentation must be run.
Why this happens?
Experimentation Management is complex. Using multiple generic tools creates more complexity.
Spreadsheets and general project management tools may like an easy solution but in reality require careful setup and additional overhead.
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Takes a long time to set up to a high standard
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Poor experimentation quality
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Cherry picked results and insights
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Not easy / time consuming to enforce governance
Want To Dive Deeper?
How Effective Experiments can help
Explore how our Experimentation Ops System is designed to help you manage, monitor and grow the experimentation practice.
