Track & Manage Your
Idea Backlog Test Plans & Workflow Experiment Reports Program Metrics
The centralized experimentation program management solution for specialists & practitioners.
Reduction
in Admin
Increase in Test Velocity
Experiment Workflows
Manage the complete testing lifecycle in one place

Integrations & Automations
Save time by connecting your experiment plans to 3rd party testing tools and more

Program Metrics Dashboards
Automatically visualize key experimentation metrics to understand your performance.

Since 2015, we have helped companies launch 100,000+ experiments





Using generic project management tools?
Experimentation Management is complex. Using multiple generic tools creates more complexity.
Spreadsheets and general project management tools may like an easy solution but in reality require careful setup and additional overhead.
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Takes a long time to set up to a high standard
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Only focusses on data entry
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Prone to error. Harder to keep data in sync
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Not easy / time consuming to enforce governance

Everything you can do with Effective Experiments
out of the box
You get a platform configured for experimentation with all the interconected workflows for end-to-end processes.
Idea Management
Manage your backlog of ideas from different sources
Idea Priortization
Prioritize your ideas based on industry or custom frameworks
Experiment Planning
Robust test plans to manage your A/B Tests
Experiment Workflow
Move your experiments through a structured proces kanban
Integrations
Connect your experiments seamlessly with 3rd party testing tools
Share Your Work
Single click sharing to make your work visible to stakeholders and the wider organization
Dashboards
Visualize performance with ready to use automated dashboards and graphs
Roadmaps
Get a clear view of your upcoming and past tests plotted on a shareable roadmap
But more importantly.....
The Real Difference Experimentation Ops makes
What you can expect after using Effective Experiments
More time for experimentation
With our ready to use system, you spend less time configuring, managing and maintaining and more time doing testing
Get better at running high quality experiments
Guided workflows and templates help you stay on track with your experiment planning processes.
More recognition by your stakeholders
With all the time saved, you can ensure your stakeholders are fully aware and make decisions from your insights
No More Time Wasted Managing Multiple tools
Time to ditch the spreadsheets, generic project management tools and endless PowerPoint decks.
Setup time
Reduction in Admin
Increase in Test Velocity
Customer stories
Effective Experiments shows me exactly how to manage my team and improve our processes and test quality.

Travelopia
Marcello Pasquallucci
Experimentation Lead
Increase in experiment velocity
We now have actionable insights about every experiment we run & can see progress in every part of our program.

Coop Norway
Joachim Furuseth
CRO Manager
Increase in engagement
The better way to grow experimentation
Give unparalleled visibility of your experimentation insights & help your stakeholders make better product decisions.
