Track & Manage Your

Idea Backlog Test Plans & Workflow Experiment Reports Program Metrics

The centralized experimentation program management solution for specialists & practitioners.

73%

Reduction
in Admin

40%

Increase in Test Velocity

Experiment Workflows

Manage the complete testing lifecycle in one place

Integrations & Automations

Save time by connecting your experiment plans to 3rd party testing tools and more

Program Metrics Dashboards

Automatically visualize key experimentation metrics to understand your performance.

Since 2015, we have helped companies launch 100,000+ experiments

Using generic project management tools?

Experimentation Management is complex. Using multiple generic tools creates more complexity.

Spreadsheets and general project management tools may like an easy solution but in reality require careful setup and additional overhead.

  • Takes a long time to set up to a high standard
  • Only focusses on data entry
  • Prone to error. Harder to keep data in sync
  • Not easy / time consuming to enforce governance

Everything you can do with Effective Experiments
out of the box

You get a platform configured for experimentation with all the interconected workflows for end-to-end processes.

Idea Management

Manage your backlog of ideas from different sources

Idea Priortization

Prioritize your ideas based on industry or custom frameworks

Experiment Planning

Robust test plans to manage your A/B Tests

Experiment Workflow

Move your experiments through a structured proces kanban

Integrations

Connect your experiments seamlessly with 3rd party testing tools

Share Your Work

Single click sharing to make your work visible to stakeholders and the wider organization

Dashboards

Visualize performance with ready to use automated dashboards and graphs

Roadmaps

Get a clear view of your upcoming and past tests plotted on a shareable roadmap

But more importantly.....

The Real Difference Experimentation Ops makes

What you can expect after using Effective Experiments

No More Time Wasted Managing Multiple tools

Time to ditch the spreadsheets, generic project management tools and endless PowerPoint decks.

0 mins

Setup time

0 %

Reduction in Admin

0 %

Increase in Test Velocity

Customer stories

Effective Experiments shows me exactly how to manage my team and improve our processes and test quality.

Travelopia
Marcello Pasquallucci

Experimentation Lead

+ 0 %

Increase in experiment velocity

We now have actionable insights about every experiment we run & can see progress in every part of our program.

Coop Norway
Joachim Furuseth

CRO Manager

+ 0 %

Increase in engagement

The better way to grow experimentation

Give unparalleled visibility of your experimentation insights & help your stakeholders make better product decisions.